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The Brand Power Company Demo: InsightIQ Turns Zero-Party Data Into Deep Insights for Your Innovation Process

The Brand Power Company Demo Demo Days February 2026 - Featured Images

IN-DEMAND DEMO

With The Brand Power Company

The Brand Power Company’s INSIGHTIQ provides AI-driven insights from HomeTesterClub.com on products, categories, and consumer feedback.

The Brand Power Company’s INSIGHTIQ uses data from HomeTesterClub.com, including over one million product reviews and daily consumer conversations.

It combines AI analysis with zero-party data to show product performance, category tensions, competitive positioning, innovation tracking, market exploration, and launch strategies.

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Speaker

Jennifer Offenheim
With over two decades of experience in market research, Jennifer Offenheim has extensive knowledge across innovation, rebranding, pricing, and concept creation research. She currently leads The Brand Power Company’s research function, managing global research projects for leading CPG brands.
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