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The Deep Research Challenge: Can AI Really Match Up to Human Expertise?

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With Shed Research

  • live webinar
  • Artificial Intelligence
  • Market Trends
SHED - Next Generation Insights Summit - Featured Image - May 2025

This session will compare the performance of various Deep Research AI models with the desk research skills of a seasoned insights expert.

Can AI match the depth, nuance, and strategic value of a human expert in desk research?

In this session, we put three leading Deep Research AI models — from ChatGPT, Google Gemini, and Perplexity — head-to-head with an insights expert with over 20 years’ experience.

Using a real-world project already completed as a benchmark, Dan will compare the rigour, relevance, and clarity of AI-generated outputs.

Join this session to learn:

  • Where the Deep Research models shine
  • Where they fall short
  • What this means for the future of desk research in insights.

Please login below or register for a free Insight Platforms account to watch videos.

Speakers

Dan Young

Dan is a market research and customer insight consultant who helps organisations make more of their existing research. He builds stories from under-utilised or overlooked data and revisits existing research to answer new questions.
FIND OUT MORE Dan Young

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