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The State of Qualitative Research 2025

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Voxpopme Webinar - State of Qual - May 2025

Watch this webinar by Voxpopme to get ahead of the shifts reshaping qualitative research.

Qualitative research is undergoing a significant transformation. AI tools are becoming integral to workflows. Expectations for speed and depth are rising—and the need for trustworthy, human-centered insights has never been greater.

But it’s not just technology driving change. From global tariffs to economic uncertainty, brands are facing new consumer realities—and they need research that brings empathy, agility, and context to the table.

Join Kandice Coltrain, SVP of Sales, and Andy Barraclough, CEO & Founder at Voxpopme, for a practical discussion on the evolving landscape of qualitative research—and how today’s most forward-thinking teams are adapting.

🔍 What you’ll learn:

  • What’s driving renewed demand for qual—from economic shifts to rising consumer complexity
  • How Voxpopme’s research partners are using qual to stay closer to their customers
  • Where AI adds value (and where human insight still leads)
  • The key trends reshaping qualitative research in 2025 and beyond

Whether you’re deeply engaged with AI tools or just exploring new methodologies, this session will give you clarity on the forces shaping the future of qualitative research—and how to navigate them with confidence.

Please login below or register for a free Insight Platforms account to watch videos.

Speakers

Learn more about Voxpopme

Voxpopme
Voxpopme’s integrated insights platform uses AI to collect, centralise and analyse qualitative research data from videos.
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