Using Conversational AI to Turn Qualitative Discussions into Impactful Insights

What if your research chats didn’t just fizzle out at “thanks for your feedback”?

With Recollective’s Conversational AI, participants get to engage in dynamic, back-and-forth discussions—while you stay focused on uncovering insights.

In this first-look session, Dana Cassady will walk through real-world scenarios to show how Conversational AI can:

• Nudge participants to open up and reveal the “why” behind their answers
• Spark richer stories that translate into business impact
• Turn conversations into insights you can actually do something with

This isn’t about robots replacing humans, it’s about giving your research conversations a boost so the outcomes hit harder, faster, and smarter.