Part of the Insights to Action Summit October 2025
With Market Logic Software
on-demand webinar
Research Repository
Knowledge Management
Trend Reports
Insight Activation
Research Management
Market Logic Software brings your insights to life in a company-wide, AI-powered platform to inform, align and grow your business.
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Imagine if your customer profiles could talk back, and your teams could simulate consumer feedback anytime, anywhere. Enter Persona Agents, a powerful application of Agentic AI that transforms traditional segmentation into living, conversational agents.
Built with and drawing on your own trusted data, each persona simulates a real consumer—complete with demographics, preferences, tone of voice, and behavioral traits. These AI-driven agents simulate real customer segments, complete with demographic details, behavioral traits, tone of voice, and life context. But unlike static profiles, they’re interactive, so you can talk to them.
Join Market Logic’s Director of Product Management Joseph Rini to explore how Persona Agents can help you and your teams:
Accelerate time to insight: Get feedback in hours, not weeks.
Reduce research costs: No need for external vendors.
Boost innovation: Test early-stage ideas before full-scale investment.
Empower collaboration: Democratize access to segmentation data across teams.
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