Learn how PersonaPanels uses machine learning algorithms to create synthetic respondents that simulate audiences for research.
PersonaPanels uses machine learning algorithms to create synthetic respondents, also known as Animated Personas, for use in market research.
These respondents are valuable in spotting segment trends and testing product ideas, advertising, and text-based messages, without ever compromising consumer and company privacy.
Products offered include:
Living Segmentation: Uses synthetic respondents to keep client’s segmentation studies up to date without the need for expensive new research
PersonaPanels Monitoring: Uses synthetic respondents to spot evolving trends
KnowNow Messaging: Uses synthetic respondents to test new product ideas and text-based messages
Heartbeat by PersonaPanels: A collaboration that uses Relative Insight’s text analytics tool to track and anticipate trends from data generated by PersonaPanels’ generational synthetic respondents.
Watch this lightning demo to learn how Relative Insight’s Heartbeat software analyses the outputs of PersonaPanels synthetic respondents.