quantilope Demo: Brand Health Tracking: Grow with Mental Availability
With quantilope | Date: February 7th 2023 – 10am EST / 3pm UK / 16h CET
- demo
- Agile Quantitative Research
- Survey Research
- Brand Research
- Brand Tracking
- Conjoint Analysis
- DIY Surveys
- Survey Software
quantilope’s Brand Health Tracking Demo: Grow with Mental Availability
Tracking research can be one of the biggest sources of frustration for brands. Waiting MONTHS for your tracking data, with extensive powerpoints full of unusable information is a challenge to say the least. None of this is helpful when understanding where to grow or what business recommendations to make.
And now, thanks to Jenni Romaniuk and the Ehrenberg-Bass Institute, we have an enormous amount of empirical research on how brands grow and the best ways to track brand health.
quantilope has built a templated tracker using these new methods around category entry points and mental availability. The Brand Health Tracker will give your brand new and exciting insights using the metrics to track growth and success. Gain the insights you need to develop stronger marketing strategies.
In this session, George Moore, Senior Solution Consultant at quantilope will discuss how brands can grow by increasing the number of buying situations they come to mind for and the metrics that you should be tracking over time to stay competitive. George will also provide a live demo of how to implement these metrics through an automated tech-based approach, presented through a study tracking brand health within the soda category.
Key Takeaways:
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quantilope’s Brand Health Tracking Demo: Grow with Mental Availability
Tracking research can be one of the biggest sources of frustration for brands. Waiting MONTHS for your tracking data, with extensive powerpoints full of unusable information is a challenge to say the least. None of this is helpful when understanding where to grow or what business recommendations to make.
And now, thanks to Jenni Romaniuk and the Ehrenberg-Bass Institute, we have an enormous amount of empirical research on how brands grow and the best ways to track brand health.
quantilope has built a templated tracker using these new methods around category entry points and mental availability. The Brand Health Tracker will give your brand new and exciting insights using the metrics to track growth and success. Gain the insights you need to develop stronger marketing strategies.
In this session, George Moore, Senior Solution Consultant at quantilope will discuss how brands can grow by increasing the number of buying situations they come to mind for and the metrics that you should be tracking over time to stay competitive. George will also provide a live demo of how to implement these metrics through an automated tech-based approach, presented through a study tracking brand health within the soda category.
Key Takeaways:
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