Learn the 1o Essential Features of Modern Insight Communities
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The Mission
2020, the pandemic and the associated financial turmoil have accelerated the need for change in the insights process.
Research needs to be:
- Agile
- Reliable
- Affordable
The best solution to these needs is communities, which is why they are almost ubiquitous these days.
But to fully meet the challenges of modern insight professionals, we need to take communities to the next level.
Here is Potentiate's manifesto with the ten key features that modern communities must deliver to ensure organisations
achieve customer-centricity and evidence-based growth.