Ebook: Rival Technologies

Stop Relying on Recall: The Guide to In-the-Moment Research

Rival - Stop Relying on Recall - Guide to In the Moment Research - Insight Platforms

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How to get in-the-moment feedback by engaging your customers in real-time

Market research is most powerful when it reveals the authentic thoughts and feelings of consumers.

In-the-moment research captures those authentic opinions, attitudes and preferences by  putting you right in the moment of the experience - giving you more robust and accurate insights.

Read this guide to learn:

  • The key challenges with recall-based methods
  • The advantages of engaging with customers in-the-moment
  • Practical tips to maximise the value of in-the-moment research
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