The Mobile Imperative: Best Practices for Gen Z Market Research
Market research needs to keep up
Opinionated, tech-savvy and increasingly influential, Gen Z customers are critical to the future of global brands.
Now making up 40% of global consumers, Gen Z’s tech superpower and social consciousness are changing the way everyone does business. We all need to keep up.
Insight professionals are in a unique position to help companies understand this cohort. But to do so, we must re-examine how we engage with them.
Getting Gen Zs to give their authentic feedback requires understanding their values, technology habits, and expectations from brands.
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