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The ultimate guide to Gen Z market research
More connected to technology and each other than any generation before, Generation Z is disrupting the conventions of traditional market research.
This ebook from Rival Technologies, reveals secrets about Gen Z engagement and provide tangible strategies you can use when designing and conducting research with this powerful cohort.
Learn about:
- Different subgroups within younger market;
- Most effective channels;
- 3 principles to engage Gen Zs in meaningful conversations.
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