inca ebook Featured Image - Why Conversational AI is a Game Changer for Market Research

Why Conversational AI is a Game Changer for Market Research

With inca

  • ebook
  • Conversational AI
  • Qualitative Research
  • Agile Quantitative Research
  • Survey Research
  • Customer Experience (CX) Feedback
  • Feedback Analytics
  • NLP (Natural Language Processing)
  • Machine Learning
  • Artificial Intelligence

NLP brought AI usage in market research to a whole new level

AI is not new, and machine learning has been applied to the analytics of large data sets for decades.   

However, the use of conversational AI in market research is still in its early stages, and it has the potential to revolutionize the way that research is conducted.

By making surveys more engaging and informative, and by making qualitative research more scalable, conversational AI can help businesses to get the insights they need to make better decisions.

Read this ebook by inca to learn the benefits of conversational AI in research:

  • Increased participant engagement
  • Improved insights in less time
  • Greater scalability for qualitative data
  • Cost effectiveness

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inca is a qualitative-first insight platform to understand consumers in-depth and at-scale through conversation and custom NLP.
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