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Achieving Hybrid Intelligence: Combining Human Rigor with AI Traceability in Qualitative Analysis

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April 21 @ 2:40 pm – 3:20 pm

This live webinar is in partnership with:
Quillit
Quillit is the most accurate and secure AI-powered research assistant for qualitative market research analysis and report writing.

As AI adoption in qualitative research accelerates, many researchers fear a “black box” approach where insights are generated without a clear path back to the respondent’s true voice.

In this session, we explore Hybrid Intelligence—a model in which AI handles the heavy lifting of data organization while researchers lead the interpretation.

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This session will demonstrate how to reclaim your time for strategic analysis while providing the measurable credibility that modern stakeholders demand.

Gain insight into:

  • The Traceability Standard: How to use clickable citations to link AI-generated summaries directly to original video and audio sources, ensuring research integrity.
  • Navigating Data Overload: Practical strategies to process up to 300 files simultaneously without losing the depth and nuance of individual respondent perspectives.
  • Conversational Discovery: Using AI as a research assistant to “interact” with datasets, asking follow-up questions to uncover emergent patterns in real-time.
  • Security for Sensitive Markets: How to maintain ISO 27001, GDPR, and HIPAA compliance in a landscape increasingly concerned with data privacy and ethical AI use.

Hybrid Intelligence is a win for achieving research outcomes. Become an expert in how to apply it.

Speakers

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Quillit
Quillit is the most accurate and secure AI-powered research assistant for qualitative market research analysis and report writing.
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