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AI in the Real World: How Insights Teams are Actually Using It

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  • Artificial Intelligence
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  • AI Personas
  • Knowledge Management

Learn how insights teams in leading brands are deploying AI tools and workflows for efficiency, impact and innovation.

There’s so much noise around AI. It’s hard to tell who’s using it, what they’re getting from it, and whether it’s actually working.

This webinar outlines some practical ways that insights teams are approaching AI, and features illustrative case studies of AI use .

Building on the Corporate Researcher’s Guide to AI, it covers tangible use cases in knowledge management, insight generation, concept creation, qual / quant research, and reporting.

Includes examples from insight teams at Reckitt, IKEA, Unilever, Novartis, Kia Europe and other companies.

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