Loading Events

« All Events

AI-Moderated Interviews (AIMI) vs Traditional Surveys: Use Cases, Limitations, and Added Value

Glaut AIMI - Next Gen Insights Summit 2026 - Featured Image
Event Series (See All)

April 22 @ 5:00 pm 5:40 pm

This live webinar is part of The Next Generation Insights Summit – April 2026:
The Next Gen Summit 2026 Email Signature

Veronica Valli hosts Curtin University, University of Mannheim & Human Highway on how AI-moderated interviews compare to surveys and humans.

Complete the form to register for this free virtual event

Webinar Signup Form (#4)

View full Event Terms

AI-moderated interviews under review: how do they compare to surveys and human moderation?This panel presents early, independent evidence from the Glaut Research on Research program, a long-standing collaboration with universities and agencies designed to test AIMIs (AI-moderated interviews) in real research settings.Independent researchers from three institutions examine the implications of these studies for practitioners: when AIMIs provide value, when they fall short, and how to critically evaluate them within a broader research toolkit.Who is involved

  • Curtin University (Australia): Prof. Billy Sung presents research comparing AI and human moderation, incorporating biometric measures to assess engagement and cognitive responses.
  • University of Mannheim (Germany): Researchers share findings from a controlled comparison of AIMIs vs. surveys, focusing on data quality, response depth, and participant behavior.
  • Human Highway (Italy): Amina Aini discusses applied agency research comparing AIMIs and traditional surveys in commercial projects.

The session is moderated by Veronica from Glaut Research. Glaut oversees the Research on Research program but does not interfere with study design, fieldwork, or analysis. All studies are conceived, executed, and interpreted independently by the participating institutions

Speakers

Billy Sung
Billy Sung is a researcher and professor at Curtin University specialised in neuromarketing, consumer biometrics and psychology, and AI-human interaction.
FIND OUT MORE Billy Sung