Rosana Camilotti
Rosana Camilotti is a Senior Insights and Strategy Executive with over 20 years of experience across multinational companies.
April 21 @ 4:20 pm – 4:40 pm
This live webinar is part of The Next Generation Insights Summit – April 2026:
Rosana Martins talks of Brazilian Gen Z loyalty, relationship with media and its influence in brands, products and services consideration.
Complete the form to register for this free virtual event
“Gen Z, The New Architects of Culture” is an in-depth original study by MindMiners that decodes how Brazilian Gen Z (18–28 years old) is reshaping identity, consumption, work, and cultural narratives.
Based on a robust quantitative survey nationwide, the study explores the emotional, cultural, and behavioral codes that define a generation growing up amid crisis, hyperconnectivity, and accelerated change.
More than digital natives, Gen Z are meaning-driven consumers. They don’t just buy products, but they curate identity. They don’t ask brands to speak louder…they demand authenticity, clarity, and real dialogue.
3 Insightful Data Points as Teasers
- 85% say taking care of their mental health is very important yet only 45% rate their current mental health as “good.” A 40-point gap that reveals a generation living under emotional pressure.
- 52% still live with their parents, reflecting an extended transition to adulthood shaped by economic constraints.
- 74% dream of owning a home in the future, showing that stability (not ostentation) is the new aspiration.
This study challenges the myth of a generation detached from tradition or ambition.
For Gen Z, success is not about status. It’s about emotional security, financial stability, and freedom.
Join us in April on the Insights Platform to watch the full presentation and discover how to translate Gen Z’s cultural codes into real business opportunities.