« All Events

But Will it Work in Asia? The Challenges of Digital & AI Research in a Diverse Region

ON-DEMAND WEBINAR

With Field Notes, Friesland Campina, ADNA Research

  • on-demand webinar
  • AI
  • Generative AI
  • Online Surveys
  • Mobile Qualitative
  • Video Research
  • Audience Panel
  • Participant Recruitment
Panel Discussion - Asia Digital Insights Summit - Featured Images - Jan 2025

Learn how to ensure that digital & AI research approaches work properly in Asia in this panel discussion with industry leaders.

Asia is a continent of extraordinary diversity, spanning developed markets like China, Japan, Korea to high growth economies like Indonesia and India as well as emerging countries such as Vietnam and Myanmar. 

This diversity brings both opportunities and challenges for the adoption of more complex online research methods in Asia.

This panel discussion with industry leaders and experts in research across Asia explores the complexities of digital and AI research in one of the most heterogeneous regions in the world.

Key themes include:

  • Choosing the Right Tech. Not all digital or AI research tools work effectively in Asia, with its diverse levels of digital penetration, infrastructure, and technological adoption.
  • Finding the Right People. How do you find and recruit online participants from different socio-economic groups, geographies, and languages?
  • Dealing with Differences. How do you navigate cultural sensitivities, language barriers, and consumer behaviours that vary dramatically between markets such as urbanised Tokyo and rural Indonesia?

Please login below or register for a free Insight Platforms account to watch videos.

Speakers

Learn more about Field Notes & ADNA Research

Scroll to Top