Demystifying Agentic AI for Research: Practical Tools and Best Practices for Modern Insight Teams

Agentic AI is reshaping the research landscape — not with hype, but with real, practical impact. From uncovering deeper insights from open-ends to accelerating the creation of deliverables like video reels, AI agents are beginning to act as true collaborators for insight professionals.

But what’s actually possible today, and how can research teams prepare to use agentic AI responsibly and effectively?

In this engaging session, leaders from Rival will unpack the reality behind agentic AI — separating promise from practice and showing how these new tools can help you move faster, think deeper, and deliver more strategic value.

Join the webinar to learn:

• What agentic AI really means (and how it differs from traditional AI tools)
• How to incorporate agents into your workflows without sacrificing rigor or human judgment
• Best practices for ensuring data quality, security, ethical use, and enterprise readiness
• Real-world examples — and demos! —  of agentic capabilities already available to researchers today
• A look ahead to 2026: how agent ecosystems will transform the way insights are created and shared

Whether you’re just experimenting with AI or looking to scale its use across your organization, this session will give you a grounded, actionable roadmap for making agentic AI your next research advantage.