Victoria Grosko
Victoria Grosko is the Founder of Art Blooms Club, a creative education studio at the intersection of small business, community programming, and applied research.
April 21 @ 3:20 pm – 4:00 pm
This live webinar is part of The Next Generation Insights Summit – April 2026:
Victoria Grosko reveals how small-sample qual drives real decisions in fast teams and when “good enough” evidence must move strategy.
Complete the form to register for this free virtual event
In small, fast-moving organizations, decisions rarely wait for perfect research. Teams operate with limited data, constrained budgets, and constant pressure to move. So how do qualitative insights actually translate into action when samples are small, signals are messy, and risk is real?
This session offers a practitioner’s perspective on how research is used, not in theory, but in day-to-day operational reality.
You will explore:
- What “good enough” evidence looks like when time and resources are limited
- How 5–15 interviews can meaningfully shift strategy
- How to separate emotional noise from decision-driving signals
- Why abstract insights often fail in execution
- The practical risks of overgeneralization and confirmation bias
- How rapid iteration and live observation function as informal research methods
Through real case examples from Art Blooms Club and reflections from participation in AI research projects, the session examines decisions that worked, what could have been misread, and what changed once structured user interviews were introduced.
The core message is simple: research does not live in reports, it lives in decisions.
Understanding how practitioners interpret, filter, and act on insights is essential for anyone who wants their research to have real-world impact.