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Glimpse Lightning Demo: AI-Powered Global Research Platform

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The Glimpse platform uses AI to make great quality synthetic audience for anyone to do rapid, international, qualitative and quantitative research.

It’s difficult to escape the debates about the value of “synthetic sample” in market research these days.

Synthetic sample relies on generative AI to create realistic responses to questions, based on the training data available to Large Models (LLMs).

In theory there are important benefits associated with the use of synthetic sample, such as cost, time, efficiency and many more.

However, there are still lots of people skeptical about it, based on a false choice between traditional research techniques and gen AI-enabled approaches.

Glimpse AI solutions are build using reliable synthetic sample (or Enriched Data) to extend and scale the value of human research and insights.

Watch this demo to understand the principles for successful synthetic sample approaches:

  • Building AI-generated data based on traditional, real-world, first-party data
  • Leveraging all available company knowledge to create synthetic sample
  • Using synthetic sample to supplement (rather than replace) human sample
  • Aligning the creation and use of synthetic sample with specific marketing, innovation, content, and research goals.
  • Seeing synthetic sample as an opportunity to address bias by adding underrepresented groups
  • Over testing for constant improvement.

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Part of the Demo Days July 2024:

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The Glimpse platform uses AI to make great quality synthetic audience for anyone to do rapid, international, qualitative and quantitative research.

It’s difficult to escape the debates about the value of “synthetic sample” in market research these days.

Synthetic sample relies on generative AI to create realistic responses to questions, based on the training data available to Large Models (LLMs).

In theory there are important benefits associated with the use of synthetic sample, such as cost, time, efficiency and many more.

However, there are still lots of people skeptical about it, based on a false choice between traditional research techniques and gen AI-enabled approaches.

Glimpse AI solutions are build using reliable synthetic sample (or Enriched Data) to extend and scale the value of human research and insights.

Watch this demo to understand the principles for successful synthetic sample approaches:

  • Building AI-generated data based on traditional, real-world, first-party data
  • Leveraging all available company knowledge to create synthetic sample
  • Using synthetic sample to supplement (rather than replace) human sample
  • Aligning the creation and use of synthetic sample with specific marketing, innovation, content, and research goals.
  • Seeing synthetic sample as an opportunity to address bias by adding underrepresented groups
  • Over testing for constant improvement.

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