Danny Russell
Danny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.
In this Impact Bites session, Bigger than Biscuits shares how smart insights can power a brand comeback.
Watch this case study to see how Nurofen used research to reclaim its position as a category leader. From uncovering shifting consumer needs to testing bold brand strategies, insights informed every key decision along the way.
Bigger than Biscuits breaks down how evidence-based strategy guided Nurofen’s comeback story — turning insight into commercial growth and offering practical lessons any brand can apply to strengthen its market position.
