Danny Russell
Danny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.
Bite-sized success story from Bigger than Biscuits, the growing evidence base showcasing the many ways research and insight delivers commercial impact.
Watch this case study to see how smart, cost-effective research can unlock massive business impact.
In this 10 minutes presentation, Bigger than Biscuits breaks down how Primark turned a modest research investment into a seven-figure return within 12 months.
