Danny Russell
Danny Russell, 27 years on clientside insights, Co-Founded Bigger Than Bisuits to ensure the insight sector steps out of the shadows.
Eastern US Time: 12:45 pm – 1 pm
With Insight Platforms
Discover how research helped shape The Hundred into a £1 billion sports brand.
In this session of Impact Bites, Bigger than Biscuits will explore the pivotal role insights played in guiding brand strategy, fan engagement, and commercial growth.
Join us to uncover the lessons behind The Hundred’s rise and learn how evidence-based strategy can power brand growth in any industry.
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