QuMind Lightning Demo: Leveraging AI to Maximise Insight Team Impact

QuMind will dive into how Insights Teams can leverage AI into survey research design and analysis to save time and resources.

33% of MR industry leaders have the implementation of AI in their top 3 concerns (ESOMAR CEO Insights Report 2024).

Recognition of AI’s potential to revolutionise operations and efficiency is at an unprecedented level. Common challenges for Researchers persist, such as working with ever smaller research & insights budgets, smaller MR teams & trying to keep up with an “always on” research approach rightly demanded by clients.

So where does leveraging AI to maximise Insight Team impact come into all of this?

AI is a powerful tool, enabling MR teams to do much more with much less, quite literally. Whether this is automating low-value manual tasks that humans once had to do, through to adding untold amounts of value through generative AI that analyses data sets in just moments, saving researchers valuable time & resources.

QuMind continues to be at the fore-front of AI’s implementation into the Research project life cycle. Helping re-shape how we execute surveys and analysis and forcing a rethink to the entire approach to running a MR survey study.