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The Corporate Researcher’s Guide to Analytics & Reporting: Masterclass

Analytics & Reporting Corp Guide Masterclass Featured Image
This on-demand webinar is presented by:

This 90-minute masterclass covers the essentials of modern analytics and reporting for corporate researchers and insights users.

From core methods across survey, qualitative, and behavioural data to AI-enabled analysis and data visualisation.

What You’ll Learn:

  • The broader analytics landscape across research, marketing, CX, and digital
  • Essential approaches to survey and qualitative data analysis
  • The basics of behavioural, web, retail, and social data analytics
  • Tips for effective insight storytelling with data visualisation and other reporting tools
  • How Generative AI and agentic approaches are changing analytics and reporting.

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Who Should Watch

This masterclass is designed for in-house researchers and insights users, including:

  • Market researchers and consumer insights teams
  • Customer experience (CX) professionals
  • UX researchers and product teams
  • Marketing, brand, and digital analysts
  • Data, analytics, and insight leaders
  • Anyone responsible for reporting, dashboards, or analytics strategy

Sponsors

These masterclasses are free to you because of the generosity of our sponsors. Click below to find out more about each of them.

  • Inspirient’s AI-based Survey Analytics platform generates tables, applies statistics and…
  • Forsta is a full suite technology platform for market research,…
  • Civicom® Marketing Research Services is the global leader in…
  • QuestionPro is a SaaS platform for Customer and Employee Experience…
  • DataTile is a research intelligence and analytics platform that automates…

Speaker