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The Data Quality Truth: How AI Is Both Saving and Threatening Market Research

With Cint

  • on-demand webinar
  • Data Analytics
  • Survey Data Centralisation
  • Online Panel/Sample Exchange
  • Sample Management

Cint explains how they are successfully taking decisive action against fraudulent actors who contribute to poor-quality data using AI tools.

Think data quality is spiralling downward? Think again. While industry chatter is all about declining standards in online surveys, the reality tells a different story.

Join Cint’s Senior Program Manager of Trust & Safety, Shelby Downes and Marcus Carter, Product Manager of Trust & Safety, for a session that challenges conventional wisdom and reveals the surprising truth about quality trends. Hear how AI is reshaping the battlefield between legitimate research and sophisticated fraud.

In this session, you’ll learn about the real dynamics at play: how cutting-edge AI tools are simultaneously strengthening data integrity and empowering bad actors with unprecedented capabilities.

Discover why the quality conversation has intensified and learn practical strategies to stay ahead of increasingly tech-savvy fraudsters.

By the end of this webinar, you will have learned:

  • How to ensure you aren’t just making bad actors smarter
  • The most effective ways to set up your survey to catch fraud
  • How to use AI to check data quality
  • How to combat AI-generated answers to open-ended questions

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Cint provides research and measurement technology with a network of 800+ suppliers representing millions of respondents in 130+ countries.
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