This session, presented by Quick Decision on behalf of CMRA (China Market Research Association), explores the latest concepts and applications of AI and digital technology in enhancing research in China.
Given the current economic challenges, improving efficiency and cost-effectiveness is crucial for all research companies in China to thrive in this highly competitive market.
There are numerous successful cases in China that demonstrate potential solutions to these challenges, particularly in the context of the uniquely advanced digital/e-commerce environment.
Furthermore, identifying new growth opportunities is vital for both Chinese enterprises and the market research industry, with global expansion being one of the most significant opportunities.
Therefore, gaining a deep understanding of consumers outside China is critical for Chinese brands to build and maintain a healthy brand image in the long run.
Watch this video for key insights and potential business opportunities for research companies from both China and other countries.
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