Using AI to Add Structure and Rigor to Qualitative Research
LIVE WEBINAR
February 25
@
3:00 pm
–
3:45 pm
With Reveal
Learn how AI makes qualitative frameworks more accessible, helping teams add structure, deepen analysis, and move beyond intuition to rigorous insight.
Learn how AI makes qualitative frameworks more accessible, helping teams add structure, deepen analysis, and move beyond intuition to rigorous insight.
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Qualitative frameworks like Grounded Theory, emotional laddering, and personas traditionally demand expertise, time, and confidence. As a result, many teams default to intuition instead of rigorous analysis.
This talk explores how AI can change that. In this session, Alok Jain will show how AI makes established qualitative methods more accessible, acting as a methodological scaffold that guides analysis, prompts deeper thinking, and helps practitioners experiment with unfamiliar frameworks safely.
AI doesn’t replace human judgment, it expands it, enabling teams to:
Apply structured methods more consistently,
Test and combine frameworks,
Move beyond anecdotes to defensible, theory-informed conclusions,
Build qualitative skills through hands-on use.
The session will focus on practical examples demonstrating how AI can support rigorous qualitative research while accelerating learning and broadening access to high-quality analysis.
