Leading Research Tech Startups from India

By Insight Platforms

• article

• Qualitative Research
• User Experience (UX) Research
• Survey Research
• Shopper Research
• Packaging Research
• Brand Research
• Research Management
• Remote Qualitative Research
• Innovation Research

According to the India Brand Equity Foundation, as of October 2024, India ranks third globally among the most desirable locations for technological investments, showcasing its significant progress in innovation. The country’s technology spending is projected to reach approximately US$ 54.5 billion (Rs. 4.49 trillion) by 2027 and is currently occupying 40th place on the Global Innovation Index 2023, climbing up from 81st in 2015. Among these innovations and thriving startups are dozens of research tech tools, some of which we will explore below.

India’s government supports the rapidly expanding startup ecosystem, which grew from 350 startups in 2014 to 139,018 by May 2024, through the promotion of research parks and business incubators.

Learn more about research tools, innovations and solutions in the Asia Pacific region at our upcoming free virtual Asia Digital Insights Summit:

Here is a non-exhaustive list of leading research tech tools from India in no particular order:

Entropik Tech

Entropik, based in Bengaluru, India, provides behavioral insights using AI to understand human emotions, facial expressions, eye movement, and voice tonality. Products include Decode, a platform designed for emotion-driven consumer research used for various applications, including marketing, product testing, and user experience analysis by evaluating consumer behavior. Qatalyst is an integrated user research platform offering moderated and unmoderated research and live web/app testing.

Flowres

Flowres, headquartered in Maharashtra, India, enhances qualitative research processes for market researchers, agencies, and businesses engaged in focus groups, in-depth interviews, or ethnographic studies. The platform integrates video conferencing tools with advanced AI capabilities, such as ChatGPT, Claude, and Gemini, and offers a secure “backroom” feature where clients can collaborate during live sessions, engaging in real-time discussions of insights. Its automated transcription technology provides transcriptions in multiple languages, supplemented by AI-driven thematic analysis, summaries, and query functionalities.

Cursory Tech

Cursory Technologies, based in Tamil Nadu, India, specializes in providing automation tools for both quantitative and qualitative research through its flagship product, Brisk. Employing advanced AI and machine learning, Brisk transforms Word documents into functional surveys, automates SPSS validation, ensures data accuracy, and generates Quantum tables, thus reducing manual workload and enhancing operational efficiency. Brisk also offers question generation tailored to specific goals, distribution capabilities to existing audiences or via its database, and AI-powered moderation for conducting interviews.

Knowledge Excel

Knowledge Excel, based in Delhi, India, offers market research solutions and digital marketing analytics, drawing on its expertise in virtual car clinics, e-commerce conjoint, and new-age choice modeling. The company provides services such as survey programming, global data collection, data management, data visualization, and research analysis. The platform delivers real-time insights, data tracking, and performance analysis.

Thelightbulb

thelightbulb, from Maharashtra, India, is a “full-stack emotion AI” platform providing advanced market research capabilities. It utilizes visual AI technologies, including facial coding and eye tracking, alongside conversational AI tools for speech transcription, text sentiment analysis, and audio tonality assessment, offering real-time emotion and engagement analytics for digital interactions. The tool is compatible with popular meeting applications facilitating analysis.

Userology

Userology, now based in the US, was originally founded in Gujarat, India, is an AI-moderated user research platform. It employs AI to automate various stages of usability testing, from participant recruitment to data analysis.

The platform offers a one-click setup, enhanced by AI-generated discussion guides, bias mitigation during live sessions, and immediate post-test insights. Userology focuses on delivering real-time insights through AI-generated reports and supports global participant recruitment.

Blocksurvey

BlockSurvey is a data collection platform that emphasizes user privacy and data ownership with end-to-end encryption. The platform is designed to facilitate confidential surveys without the use of ads, trackers, or cookies.

BlockSurvey allows users to create and analyze surveys easily, without programming skills, and caters specifically to Web3 companies, providing features like token-gated surveys across various blockchain networks.

Zoho Survey

Zoho Survey, based in Tamil Nadu, India, is a platform for survey creation and management. It accommodates an array of question types and it offers customization options, including multi-language support, as well as real-time analytics. The platform provides pre-designed, customizable survey templates to meet the specific needs of various industries.

Zoho Survey allows data to be exported in multiple formats, integrates with other systems and data analysis tools and has filtering and segmenting options.

SurveySparrow

SurveySparrow, originating in Kerala, India, initially emerged as a platform focused on “chat surveys,” incorporating conversational elements to make surveys more engaging. It has since expanded into a comprehensive omnichannel experience management platform designed to gather feedback across multiple customer touchpoints.

SurveySparrow integrates with over 2,000 platforms, and its solutions span key areas like customer, employee, product, marketing, and sales experience. SurveySparrow caters to industries such as healthcare, education, hospitality, market research, agencies, and SaaS startups.

C5i

C5i provides AI & analytics that combine human perspectives with AI technology.

The company deploys technical and business domain experts together with proprietary tech solutions for digital analytics, customer / marketing analytics and consumer insights.

Mirats Insights

Mirats Insights, based in Mumbai, provides software, data, and services for market research, including a proprietary panel, design management, and reporting expertise, as well as a DIY survey and project management platform.

Mirats Insights has expertise across consumer insights, software development and cloud-based data collection and API integration.

InsightGig

InsightGig, from Tamil Nadu, India, is a market research tool that uses AI automation powered by OpenAI, Azure, Anthropic, and Gemini. The tool can be used for quantitative and qualitative research as it is able to design questionnaires, summarize results in real time, transcribe customer conversations, and mine for insights by integrating data from multiple sources. InsightsGig’s key feature is that one only pays for what is used, meaning no subscription fees.

Looppanel

Looppanel, originating in Delhi, India, is a research analysis and repository solution powered by AI. Focused on qualitative research, its AI assistant records, transcribes and generates notes in minutes based on online calls. A key feature of Looppanel is that it enables the creation of video clips, which can be added to presentations for example.

Enumerate.ai

Enumerate.ai, headquartered in Bengaluru, India, offers an AI-powered research tool designed for both quantitative and qualitative research. It facilitates the answering of open-ended questions via video or audio, using AI to extract key insights from quantitative data. In qualitative research, Enumerate.ai supports recruitment, interviewing, and insight analysis, offering features such as transcription, translation, sentiment, and thematic analysis to streamline the research process.

The Indian research tech market is experiencing significant growth, driven by numerous companies capitalizing on advancements in AI to transform the research landscape. As AI technology continues to evolve, these ResTech firms are well-positioned to pioneer cutting-edge solutions, enhancing data-driven decision-making across various industries.

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