Research Tools Radar for Apr 24th 2024
Reading time ⏱️ : 2 minutes
Hi *|FNAME|*,
In this week’s email, some new tools and product updates from SightX, MAXQDA, Fullstory, and others. Among our interesting reads is what we’ve all been fearing – deepfakes meddling in elections. No, not the US elections yet, but it’s only a question of time…
Enjoy your week,
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Brainstork is an experience research platform for online focus groups, interviews, and usability testing with AI analysis and reporting.
Yazi is a WhatsApp-based research tool optimised for emerging markets with surveys, qualitative discussions and AI-based analysis.
Evoosurvey is an AI research platform with features for chatbot surveys, verbatim coding, interview moderation, and qualitative reporting.
FinchSight is an insight community solution that combines qual and quant methodologies with advanced technology and methods.
Kantar Ad Testing and Development includes rapid, automated ad testing solutions, including Link+ and LinkAI.
This week’s edition is sponsored by Recollective
Recollective is the ultimate qualitative research platform with a simple mission: to help you conduct your research, your way.
Sponsor future editions of the Research Tools Radar
🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Restech tool SightX announces major updates to its Generative AI consultant, Ada.
MAXQDA adds AI-powered “Chat with One Document” feature that allows users to chat with a single document directly through the platform.
Behavioural data platform Fullstory launches Data Direct, a solution that makes it easier for enterprises to capture behavioural data across web and mobile.
Measurement and analytics company Adjust unveils InSight, a machine learning and AI-powered measurement solution to evaluate campaign effectiveness.
Digital product content provider NIQ Brandbank unveiled its new product data optimisation solution, Content Health+, a category comparison and content benchmarking tool.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Mark Ritson bigs up the value and impact of advertising pre-testing, with a big focus on System1.
Want to create your own synthetic data products? Here’s how to build an AI audience panel chatbot with ChatGPT and Zapier to get feedback on marketing campaigns and creative ideas.
Against synthetic data in research: this paper shows how LLMs cannot replace human participants as they cannot portray identity groups.
It didn’t take very long – deepfakes of Bollywood stars may be meddling in India’s elections. Cue sense of doom for US Presidential elections in November.
This year’s 500-page AI report tracking 2023’s worldwide trends in AI is out.
Wearable headcams with face decoding technology are being used to read teens’ facial expressions, potentially uncovering hidden feelings.
See how L’Oreal partnered with Nvidia and looking to use AI to disrupt their marketing.