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Research Tools Radar for Dec 11th 2024

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Hi there,

Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.

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Enjoy

Mike 

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⚒️ Latest Tools

A selection of the newest tools in the Insight Platforms directory.

Cynthia AI is a feedback analytics platform that helps to understand customer feedback, tickets, and other qualitative data at scale.

Quick Decision is a leading provider of technology and services for market research and product innovation based in Guangzhou, China.

3M VAS‘s Visual Attention Software predicts which areas of a design attract attention, helping to refine visual content.

AlphaSense is a market intelligence platform that uses AI to help users find insights from public and private information.

AskMore is an AI interviewing platform for gathering user feedback, enabling faster feedback collection in multiple languages.

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🎉 Product Updates

A roundup of new features and major upgrades from research tools.

Public opinion and data company YouGov introduces an industry-specific brand tracking platform.

Psychological research company Brilliant Experience launches Accelerated Insights to enhance product development and customer experience.

Consumer intelligence company NIQ partners with commerce platform Pacvue to deliver retail media strategy intelligence.

Data analysis company Minitab acquires simulation software company Simul8.

TikTok partners with Nielsen to provide a cross-media view of ad campaign performance.

Consumer intelligence suite Brandwatch launches its new AI-powered React Score.

Data analytics and survey technology experts Bayes Price acquire data processing outfit Red Centre Software.

Global data and insights company Pureprofile launches AI-powered video survey capability.

Market intelligence company Mintel announces Mintel Spark, an AI-powered creative concept generator.

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📖 Interesting Reads

Relevant technology, marketing and data articles from around the globe.

Yogesh Chavda provides a useful checklist for vetting AI vendors of market research tech.

The newest Martech for 2025 report is out.

Stanford professor faces repercussions for inaccuracies in a court filing, attributing errors to AI usage.

Check out Zapier’s list of the top AI presentation making tools.

Microsoft’s Copilot Vision is now being rolled out – and it can now understand the full context of what you’re doing online.

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