Research Tools Radar for Feb 11th, 2026
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Later today we’ll host this live online masterclass on open-ended research design, coding and analysis.
Come along or sign up to watch the recording.
And our Lightning Demo of the week is Fathom.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Insightology is an AI platform designed for market research agencies, optimising research processes and delivering insights efficiently.
Simulacra is a synthetic data studio that uses causal AI and high-fidelity synthetic data to analyse existing research for insights.
Humanify is an AI platform that captures real-time customer feedback and converts it into actionable insights for product and marketing.
Unanimous AI is an AI company that uses Swarm AI to connect networked human groups for collaborative intelligence.
Conductrics combines Testing, Predictions and Surveys, optimised by measuring behaviour together with customer attitudes.
This week’s edition is sponsored by Yasna
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🎉 Product & Company News
A roundup of new features and major upgrades from research tools.
Qual data analysis platform DoReveal introduces “Personalize Writing Style” feature.
Insights company FlexMR launches CX practice.
STRAT7 launches suite of proprietary AI agents STRAT7 Nucleeus.
QuestionPro announces merger with usability testing tool Trymata.
Qualitative insights platform Voxpopme opens waitlist for Compass.
Sago Health rebrands as TriVoca Health.
Audience intelligence platform Pulsar launches AI-powered Crisis Oracle system for brand crisis management.
Fraud defense firm Rep Data acquires in-survey data quality solution ReDem.
YouGov launches always-on YouGov BrandIndex Voices tool.
Perplexity rolls out multi-model research feature Model Council.
Got news? Submit it here.
👾 Demo of the Week
Fathom Lightning Demo: You Shouldn’t Have To Choose Between Speed And Quality
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Mark Ritson says ‘The Great Stay’ has begun. Marketers aren’t switching jobs because there aren’t many to switch to … and it looks like AI is the culprit.
More AI angst. US employers announce over 100k layoffs in January 2026, the highest since 2009. Is AI to blame?