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Research Tools Radar for Feb 26th 2025

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Hi there,

Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.

Do you want some practical ideas for buying research tech? Apply to join our virtual speed dating event and you’ll be able to the online workshop.

Enjoy

Mike 

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⚒️ Latest Tools

A selection of the newest tools in the Insight Platforms directory.

CondUX is a DIY qualitative and quantitative research platform with access to a panel of 1.6 million participants and AI-driven analytics.

Brainsuite (formerly aimpower) is a predictive marketing effectiveness platform that uses neuroscience and AI to test all types of advertising media and designs.

Insight-lab.ai automates qualitative data analysis from research interviews, focus groups, sales calls, or customer feedback.

Steeped AI provides the “so what” for survey research with simplified analysis, auto crosstabs, and statistical insights ranked by AI.

Redge offers qual-quant studies that combine automation, AI, and expertise, featuring pre-designed surveys and automated reports.

This week’s edition is sponsored by QuestionPro

One platform. All your research needs.

Sponsor future editions of the Research Tools Radar

🎉 Product Updates

A roundup of new features and major upgrades from research tools.

Consumer insights platform Suzy unveils voice-driven research methodology Suzy Speaks.

Mobile qual and behavioural recruitment platform Liveminds launches a 48-hour video qual service to gather rapid insights from social participants.

Insight community specialist Alida adds usability testing capabilities to its platform.

Account experience firm CustomerGauge announces new visualisation tool Geographical View.

Consumer insights platform Datacy acquires reward platform Surf.

Behavioural science specialists MindState Group adds a Behavioural AI Research Assistant to its toolbox.

Conversational data platform Typeform launches new AI-powered capabilities as part of its Winter ’25 release.

Got news? Submit it here.

📖 Interesting Reads

Relevant technology, marketing and data articles from around the globe.

Humans need not apply. This Estonian startup is advertising for “AI-only” roles.

Welcome to the Ministry of Truth for the GenAI era. Gemini refuses to answer any questions about Trump, politics, or even films based on political figures.

AI is acting as a therapist and outperforms humans in perceived empathy.

Build a new motorway and cars fill it up: this is Jevon’s paradox, or the economic principle of induced demand. Optimists hope this means AI won’t take our jobs – it will create new ones.

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