Research Tools Radar for Jan 7th, 2026
Reading time ⏱️ : 2 minutes
Hi there,
Happy New Year!
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Our first big virtual event of the year will be the Demo Days in February: see innovations in synthetic data, AI agents, qualitative research and much more.
And our Lightning Demo of the week is Harris Quest DIY.
Enjoy
Mike
Stay up to date
Subscribe to receive the Research Tools Radar and essential email updates from Insight Platforms.
Your email subscriptions are subject to the Insight Platforms Site Terms and Privacy Policy.
⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
SYMAR is a synthetic market research platform for simulating audiences, surveys and group discussions using AI.
MahaloHub is an AI-powered, video insights platform for testing messaging, content, and creative.
Articos provides user insights in 30 minutes using synthetic users to test flows, validate ideas, and iterate faster.
Sotrender is a social media analytics provider for tracking organic and paid performance, KPIs, and competitor activity.
Opin is a customer feedback platform that captures in-product insights and uses AI to analyse and improve product and customer experience.
This week’s edition is sponsored by Tellet
Sponsor future editions of the Research Tools Radar
🎉 Product & Company News
A roundup of new features and major upgrades from research tools.
Synthetic data platform OpinioAI rebrands as SYMAR.
HarrisQuest’s QuestDIY partners with Displayr to enhance AI reporting capabilities.
Automated consumer insights platform SightX rolls out async video interviews and advanced segmentation.
Norstat acquires data collection company Offerwise in a move to expand to the Americas.
Consumer behaviour company Circana launches AI-powered Liquid Testing™ tool for in-store decision-making.
Got news? Submit it here.
👾 Demo of the Week
Harris QuestDIY Lightning Demo: How to Unlock Fast, Reliable Research with QuestDIY
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Apocalypse postponed (for now). 2027 was supposed to be the recursively self improving AI began to take over everything, and begin plotting the downfall of mankind. The authors are pushing that date out to 2034 (ish) now.
LLMs differ from human cognition. Researchers identified seven epistemic fault lines.