Research Tools Radar for Jan 8th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
What is an Agency in the Gen AI Era? Find out in this live webinar with One Strategy Studio.
And you can still join Day 2 of the Asia Digital Insights Summit tomorrow. Or just watch the recordings if you can’t make it.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Catalyx is a full-funnel innovation consultancy that helps consumer brands understand audiences, generate ideas and launch new products.
Value Architect is a Qualitative Data Analysis platform that helps to process large amounts of customer feedback at speed and in depth.
Acutus AI is a research tech company that uses AI to help overcome low conversion, sample wastage and poor data quality in online surveys.
Mirats Insights provides tech, data and services for research including survey design, audience engagement and data analysis.
Enterpret uses AI to analyse and organise customer feedback, helping teams uncover insights to improve products and experiences.
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Global marketing network Stagwell acquires media monitoring and analytics platform UNICEPTA.
Online qual platform Aha Insights introduces DIY subscriptions for online focus groups and IDIs.
EEG tech company Emotiv launches new noise-cancelling earphones with neurotechnology to enhance wellness insights.
Knowledge management platform Northern Light secures $23m investment.
NielsenIQ and OpenBrand partner to enhance market intelligence solutions for the consumer electronics industry.
Integral Ad Science releases new Quality Attention™ optimisation product in beta.
Nielsen adds Realeyes’ attention and creative scoring into Nielsen’s Outcomes measurement suite.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
This is a great collection of AI productivity tools from Andreessen Horowitz.
Be careful when writing job adverts for mystery shoppers. Barclays faces criticism for suggesting theirs might feign disabilities.
AI is rapidly extending into the physical world with advances in robotics. What could possibly go wrong? Just don’t watch the Metalhead episode of Black Mirror.
Can AI train another AI without bias and hallucinations?
Alignment faking in LLMs can become a serious security issue.