Research Tools Radar for Jul 23rd 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Have you checked out the Insights from Elsewhere podcast yet? The latest episode is packed with useful tips for research in India and across Asia.
And join us at this free online masterclass next week to learn all about insight communities.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Predata.ai is an AI-powered insights platform that uses AI agents to simulate how users think, feel, and act.
Netraon delivers global consumer insights through trend analysis and data-driven reports, helping businesses understand what customers want and stay ahead of market changes.
TorchFlow is an AI-driven research automation platform that simplifies RFQ handling, vendor collaboration, and proposal creation.
Simile is a quantitative metaphor recognition and measurement survey tool.
Ola Surveys is a research panel and survey platform offering verified consumer data and participant-friendly experiences.
This week’s edition is sponsored by inca
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Smartphone Qualitative Platform Field Notes launches AI-powered journey mapping.
L&E Research gets double ISO accredited for both 20252 (Market, Opinion and Social Research) & 27001 (Info Security Systems).
Kantar is having a busy week with new solution launches: BrandSustainability and ExperienceEvaluator.
Data Quality Co-op – the survey data quality measurement platform – launches new features and reporting tools.
Dynata partners with Data Axle to beef up identity verification and data enrichment.
OpenAI launches a handy tool for survey fraudsters: ChatGPT Agent can browse the web, fill out forms and even plan your dinner party.
Research agency Burke launches a new innovation solution for AI powered trend analytics and idea generation.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
The 2025 State of Consumer AI: some sketchy maths and definitions here … but this report reckons 1.8 billion people globally have used an AI tool in the last 6 months, and 600 million use one daily.
The Tech Paradox: companies don’t use half the marketing tech they buy; but they still expect to spend much more on it in future 🙄.
And here’s a new computational model that can predict human cognition to simulate behaviour. But why no Hari Seldon on the list of authors?