Research Tools Radar for June 19th 2024
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Several synthetic data stories this week – a mix of the enthusiastic, the pragmatic, and the sober. And the empires strike back as Kantar and Ipsos make big AI announcements.
And don’t forget: Demo Days is back in July and before that we have the AI Essentials Masterclass Series.
Enjoy,
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
synapse54 is a business intelligence and analytics platform with features for continuous reporting, data visualisation, and text analytics.
ChattyInsights is a conversational research platform for conducting AI-moderated interviews rapidly with video, audio, or text feedback.
Alterna CX is a customer experience feedback and analytics platform with review data integrations, survey tools, and AI-based text analytics.
ANDRE is an AI-powered survey data analysis tool that generates visualisations, summary reports, and ready-to-use slide decks.
Crowd is a user research platform for moderated or unmoderated testing and collecting feedback for NPS or other purposes.
This week’s edition is sponsored by Vurvey
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Smartphone qual platform Field Notes and Field Sauce Kidz launch a Child & Youth Mobile Ethno panel with participants aged 8-17.
Kantar rolls up a bunch of its AI tools and brings some others out of stealth as it launches Kantar AI Labs at Cannes.
CX and survey platform Survicate launches InsightsHub for unified Customer Feedback Analytics and conversational queries.
Eye tracking platform Lumen partners with IPG Mediabrands for cookieless attention tracking of digital ads.
Mystery shopping and mobile research platform Field Agent buys AI retail analytics provider Shelfgram.
Survey platform Alchemer launches Pulse, a text analytics solution for verbatim coding and reporting.
Location analytics platform Placer.ai teams up with TapClicks for omni-channel reporting that integrates real-time foot traffic data.
Survey automation platform Conjointly and sample network Cint team up to fight survey fraud.
Digital analytics provider Contentsquare launches its Experience Intelligence platform that combines Digital Experience Analytics (DXA), Digital Experience Monitoring (DEM), Product Analytics (PA), and Voice of Customer (VoC). TLAs. WTF.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Mark Ritson gets out the hype machine to pump B2B synthetic data startup Evidenza (in which he is a minor shareholder).
For more on the mechanics and practical uses of synthetic data in insights and marketing, read this great explainer from Yogesh Chavda.
And if you have 30 mins (at normal speed), listen to this excellent MRS podcast with Ray Poynter, Reena Sooch, and Colin Strong for a balanced view on the role of synthetic data.
User Interviews publishes its State of User Research report for 2024. A goldmine of data about UX and Product research.
Ipsos held its investor day last week and is going large on Ipso Facto, its suite of Generative AI capabilities.