Research Tools Radar for May 20th, 2026
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Plenty of research innovation at the virtual Demo Days event next month.
And our Lightning Demo of the week is YouScan, the listening and intelligence platform.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Kindling EVA is an emotional analytics platform that measures real human responses to help improve ideas, communications, and products.
Minds creates AI personas and synthetic panels for instant customer insight with same-day results.
Mindstate Group is a behavioural science and market research firm uncovering subconscious mindstates that drive consumer decision-making.
Enlighty.ai is an AI-powered market intelligence platform that transforms digital data into consumer insights.
Pulseahead is a customer feedback platform for SaaS teams, focused on in-product surveys and survey insights.
This week’s edition is sponsored by Forsta
Sponsor future editions of the Research Tools Radar
🎉 Product & Company News
A roundup of new features and major upgrades from research tools.
Qualtrics finalises its acquisition of Press Ganey Forsta for $6.75 billion.
Survey analytics platform Crunch launches an AI Agent for exploring datasets with natural language conversations.
Cint partners with Illumin to bring self-serve brand lift measurement directly into ad campaign setup.
Consumer intelligence company Ai Palette launches agentic AI ‘Arya’ for food & CPG innovation.
Strategic consultancy KS&R announces ‘the ECHO Index’, an evaluation framework to assess the quality, reliability, and trustworthiness of synthetic data.
MR platform Ideally acquires presentation and repot automation tool Aether.
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👾 Demo of the Week
YouScan Lightning Demo: Insights Copilot – Your AI Agent for Smarter Social Listening
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Management consultancy Bain details their exploration of synthetic customers for research.
Microsoft’s Head of UX research explores how “frontier” UX research teams are conducting research and structuring themselves.
Is AI making us… lazy? What if AI is not available to help us? Read the findings of this experiment.