Research Tools Radar for May 21st 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
All the replays are now available from last week’s Next Generation Insights Summit.
Get ahead of the shifts reshaping qualitative research with this State of Qualitative Research webinar with Voxpopme later this month.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Rally is an AI-powered audience research platform that helps you understand how different personas would respond to your product, content, or messaging.
Antidote is an all-in-one playtesting and user research platform helps you gather insights from real players.
Later is a social listening tool that helps brands monitor sentiment, track conversations, and gain insights into their audience, competitors, and industry.
Rootlenses unifies your data to instantly deliver smart, actionable insights—fast, automatic, and code-free.
Clootrack is a Customer Experience Analytics platform that uses AI to help brands understand the why behind customer interactions.
This week’s edition is sponsored by The Harris Poll
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Full-suite research platform PG Forsta acquires XI platform InMoment.
Ipsos Synthesio rolls out Express Insights service based on social media listening across 177 product categories.
Digital analytics firm Contentsquare unveils Sense, an AI agent pans and acts like an analyst.
Real-time brand tracker Morning Consult launches in open beta.
Rival Technologies parent Rival Group has merged with polling and panels specialist Angus Reid Group to create one of North America’s largest independent research businesses.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Some researchers tested 10 LLMs and found that they may omit details that limit the scope of research conclusions, leading to generalisations.
Beauty meets AI, but on the right terms. Check out Dove’s Real Beauty AI Prompt Playbook.
UBS deploys AI analyst clones as clients opt for research in video format.