Research Tools Radar for Nov 26th 2025
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Choosing AI research tools can be hard.
We’re trying to make it easier with these 30-second intro videos for tools you can meet at the Speed Dating Festival.
And our demo of the week is Glaut: a conversational research platform.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Grey Mattr uses neuroscience-based metrics to evaluate creative, product, and brand performance by measuring attention, emotion, and memory.
Eleya enables real-time research using AI-generated digital twins that replicate audience behaviours and opinions.
Synthetic People uses AI to create dynamic synthetic consumer populations that mirror real-world behaviour.
Expected Parrot provides open-source tools to design, run, and validate AI agents for surveys and research.
AxWise is an AI Co-Pilot for Product Development that generates research questions, interviews participants and creates product plans.
This week’s edition is sponsored by Conveo.ai
Sponsor future editions of the Research Tools Radar
🎉 Product Updates
A roundup of new features and major upgrades from research tools.
AI Copilot BTInsights launches SlideGen, a new AI tool to turn your survey data into cross-tabs and slides.
AI-powered video feedback platform Vurvey Labs raises $8.5m in Series A funding.
Zappi launches its first always-on brand health tracker.
Consumer panel brand Numerator unveils new AI-powered capabilities to streamline data analysis.
Adobe acquires Semrush.
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👾 Demo of the Week
Glaut is a conversational research platform that uses an AI moderator to collect audio feedback from participants
📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Deloitte caught using AI-generated research data (again) in a $1.6m healthcare report for the Canadian government.
This AI agent, built by a researcher, is bypassing most survey traps with an almost 100% success rate.
Are we facing a potentially existential threat to online survey research?
On the other side of the coin, here’s a framework for detecting vision-enabled AI respondents with over 97% accuracy.