Research Tools Radar for Nov 27th 2024
Reading time ⏱️ : 2 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Catch up on yesterday’s webinar about ad testing with eye tracking and emotion measurement.
Learn about virtual pack testing next week.
Then wrap up the year with 10 Research Trends for 2025.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
SQREEM aggregates digital behaviour from vast amounts of online data to create anonymous, targetable audience segments.
Hollrs is a platform for real-time video feedback and AI-driven insights, helping brands uncover trends and improve products.
Advantage Group is a global advisor in B2B engagement, acting as a link between supplier and retail partners.
Usedge is a qualitative user research platform for real-time studies, insights repositories, and automated agent-based workflows.
Osum is an AI-powered platform designed to streamline market research. It provides detailed reports on businesses, products, and market trends.
This week’s edition is sponsored by YouScan
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
DIY research tool Cursory Technologies launches Brisk® Phase 2 Beta with AI automations.
Survey platform Cxoice launches video surveys and interviews to capture reactions alongside feedback and question completion.
Consumer insights company Curion introduces Curion Score PULSE™ for product benchmarking.
XI platform InMoment launches an AI-powered customer journey insights tool.
CX company Material launches agile insights product offering Material Spotlight.
Get early access to Morning Consult AI, a new decision intelligence tool.
Data company Environics Analytics (EA) releases new enhancements to its MobileScapes product suite.
Disney+ has partnered with AudienceProject to measure ad effectiveness in the UK, Germany, and the Nordics.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
This will turbocharge qualitative research and mobile ethnography: ChatGPT is rolling out its Live Video feature to a wider audience soon.
Watch out, researchers—AI really is coming for white-collar jobs. According to a new study, ChatGPT is outperforming doctors at diagnosing illnesses.
New US Senate Bill to crack down on transparency of training LLMs on data.