Research Tools Radar for Oct 9th
Reading time ⏱️ : 3 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
Also this week: learn how to talk to your data; see why we’ll all be using real-time voice tools for research; and get your free ticket to the bleeding edge of reporting & analytics.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
SightX automated MaxDiff Analysis makes it easier to uncover the value consumers place on different elements of a product or service.
SquareKnot Analytics provides consumer intelligence using a representative panel of consumers to blend consumer spending data with surveys.
FFIND provides global data collection for quantitative and qualitative research, supporting traditional and innovative methodologies.
AI Bods uses AI to synthesise a wide range of data into intelligent personas and audience simulations that bring segmentation data to life.
Youform is a form builder for collecting leads, surveys, and feedback using a drag-and-drop interface and responsive forms.
This week’s edition is sponsored by Voxpopme
The All-In-One Insights Platform. Enhance your understanding of consumers and build better products with the all-in-one platform for qualitative research with Voxpopme.
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Insights agency OvationMR acquires Ethos, the mobile-first UX, CX, and EX feedback platform.
Qualitative research platform Sago QualBoard launches Query AI, a talk-to-your-data solution for conversational research analysis.
Online survey platform QuestionPro acquires video research platform Tactix.
And QuestionPro also partners with customer analytics feedback platform Thematic to offer advanced CX solutions. Busy week, guys.
Insight and strategic consultancy Dig Insights acquires trends and innovation agency Ebco.
Conversational research experts Rival Technologies and Reach3 Insights launch a ‘Voice of Market’ tool.
AI-driven consumer insights platform Brox.AI launches ‘Oracle of Opinion’ service in open beta.
Ad testing tool Realeyes unveils AI-powered heatmaps solution.
Insights company Toluna launches QProbe, an AI-powered conversational research solution.
Insight platform Fuel Cycle announces its AI-powered Autonomous Insights tool.
Consumer insights platform Ideally raises $5.5 million in latest funding round.
Data solutions provider Syno International announces partnership with media company Comcast Advertising to offer a TV advertising measurement solution.
Predictive consumer intelligence company Resonate introduces a suite of AI-powered consumer data and intelligence solutions.
Online collaborative whiteboard startup Miro launches AI-powered ‘Innovation Workspace’.
CX platform InMoment launches new features including AI-driven CX insights, competitor data integration, and local search optimisation.
Consumer intelligence tool MRI-Simmons launches data enrichment solution ‘Consumer Canvas’.
Brand advertising performance tool LoopMe launches AI-powered media scoring tool ‘Brand Outcome Scores’.
Strategic insights firm CMB launches its AI+HI™ (Artificial Intelligence + Human Intelligence) solutions.
Retail decision platform First Insight launches AI-powered InsightIQ sentiment solution.
Clinical research company IQVIA announces conversational text interface IQVIA AI Assistant.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
Bain’s Technology Report 2024 is out, with a bunch of stats on Generative AI adoption and impact.
Another academic paper on AI-human hybrids for market research.
Existential angst in this Reddit threat where NotebookLM podcast hosts discovering they’re AI, not human.
Control your browser with voice commands with this AI real-time API.