Research Tools Radar for Sep 25th
Reading time ⏱️ : 3 minutes
Hi there,
Welcome to your weekly dose of research tech updates from Insight Platforms: new companies and tools; product and feature launches; and interesting reads to inspire you.
See more insights innovations at tomorrow’s webinar on video research and Octobers’ Analytics & Reporting Summit.
Enjoy
Mike
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⚒️ Latest Tools
A selection of the newest tools in the Insight Platforms directory.
Brisk SP transforms Word document questionnaires into fully functional surveys scripts for major platforms in less than five minutes.
CivicSync generates digital replicas of consumers based on behavioural insights gathered via opt-in passive tracking of on-device behaviour.
DIY Surveys is a tool for creating surveys, adding respondents, and launching surveys in 3 steps to any device via SMS, Email, and WhatsApp.
Crowdlytics is a tool for AI-moderated surveys and interviews with a participant panel, automated reports and synthetic audience options.
MESH Experience is a marketing effectiveness consultancy that specialises in real-time experience tracking and measurement.
This week’s edition is sponsored by Voxpopme
The All-In-One Insights Platform. Enhance your understanding of consumers and build better products with the all-in-one platform for qualitative research with Voxpopme.
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🎉 Product Updates
A roundup of new features and major upgrades from research tools.
Text analytics platform Fathom adds question summaries and survey summaries to its solution.
Insights tech and data company Toluna launches its synthetic data suite HarmonAIze.
Synthetic data tech platform Livepanel launches a SaaS version of its N-Infinite platform.
Survey company OpinionRoute unveils AI-powered ‘QC Flow’ copilot to accelerate project delivery.
Ipsos launches Consumer Voice in India, a platform for direct video access consumers in over 40 cities via the recently acquired Crownit platform.
Event measurement tool Explori launches an AI-powered text analysis tool for benchmarking events.
MarketCast launches AI-powered ad testing solutions with a single score to predict an ad’s impact.
On Device Research teams up with RealityMine to launch brand lift measurement on walled garden social media platforms using passive tracking.
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📖 Interesting Reads
Relevant technology, marketing and data articles from around the globe.
According to a (small) World Federation of Advertisers survey, 80% of brands are concerned about how their creative and media agencies are using generative AI.
People are really going nuts for Google’s NotebookLM. Expect a flood of AI-generated podcasts to hit your ears soon.
Salesforce has announced free AI training for everyone through its online learning platform.
Unless you’re in the EU or the UK, LinkedIn is now training AI models on all your data – unless you dig around to find the ‘opt-out’ switch.