Opening the Gates: Making Market Research Everyone’s Game
By Bolt Insight
- article
- Qualitative Research
- Online Qualitative
- Mobile Qualitative
- Agile Qualitative Research
Once upon a time, market research felt like a bit of a ‘VIP section’. It was exclusive, expensive, and out of reach for anyone not on the guest list. Big brands had the keys to the kingdom, leaving smaller players to fend for themselves.
But the times are changing. The gates are opening up, high-quality market research is becoming accessible to all, and no secret handshake is required!
Stay up to date
Subscribe to receive the Research Tools Radar and essential email updates from Insight Platforms.
Your email subscriptions are subject to the Insight Platforms Site Terms and Privacy Policy.
Unlocking Market Research for All
A long-standing myth in the industry is that market research is only for big companies. The sheer cost and complexity historically limited access to industry giants, while smaller brands were left to navigate creatively and take a leap of faith.
But now, the barriers are crumbling, and market research is becoming increasingly accessible to companies of all sizes.
The days of needing vast resources to understand customers are fading. Now, businesses with a modest budget can tap into deep, actionable insights with just a few clicks.
Whether launching a new product, exploring consumer behaviours, or testing advertising strategies, today’s platforms make sophisticated research accessible to everyone.
Levelling the Playing Field
So, how has this shift been possible? The answer lies in ease of use and reduced cost. Gone are the days of requiring a team of experts or a hefty budget to conduct meaningful research. What used to take weeks in traditional research can now be accomplished in a matter of days, thanks to advancements in automation and AI.
By streamlining processes and offering straightforward setups, these platforms allow businesses to define their audience, set objectives and begin a research project that yields insights in a fraction of the time and cost.
What traditionally required extensive resources is now affordable, enabling businesses of all sizes to access top-tier research without breaking the bank.
Furthermore, businesses no longer need their own data to run targeted projects. Platforms source the right respondents based on specified parameters, creating an experience that’s easier than ever.
More than accessibility, today’s market research technology is about intelligence. With real-time data analysis and adaptive conversation capabilities, platforms can adjust questions and interactions based on responses, allowing a deeper dive into the issues that matter most to each business.
We call this adaptive approach ‘Qual at Scale’, which allows researchers to engage large groups with the same depth as traditional one-on-one qualitative studies.
It’s like having a seasoned market researcher on call, guiding your team to insights that drive success. These solutions enable ‘Qual at Scale’ across multiple languages and countries, all available 24/7 — this is a must in an increasingly global and fast-paced market.
The New Era of Insight
The future of market research isn’t just bright… it’s wide open!
Platforms today are opening the door to insights, allowing businesses of all sizes to compete on a more level playing field. Even smaller brands can now gather data that once fuelled only the biggest in the business.
The guarded methodologies of traditional research agencies are evolving into transparent, step-by-step processes, putting users fully in control and informed every step of the way.
As this new chapter unfolds, the question is no longer whether a business can afford to do market research, but whether it can afford not to. The era of accessible, intelligent market research is here, transforming the game for everyone, from startups to industry leaders.
About BoltChatAI
BoltChatAI
Author
