27 years on the clientside at Boots, Kraft, BA, Sky and O2 has meant Danny Russell has never been allowed to be a shrinking violet……and his involvement in B>B is driven by his desire to ensure the insight sector steps out of the shadows.
The only person to have served as both Chair of the MRS and AURA, he wants to take the learnings of Brand Salience and apply it to our sector. B>B is about making us loud and proud as to the benefit we provide.
His favourite biscuit is the Jaffa Cake (let’s not get into the 1991 legal case here please) as it pretends to be healthier than a chocolate digestive whilst simultaneously retaining excellent taste – this is the pure genius of its proposition.
