Deana Kotiga is an independent cultural researcher, anthropologist and strategist at the intersection of culture, brand, and customer experience
Deana helps organisations understand what truly drives people and translating that insight into strategy, growth, and meaningful design.
She brings a human-centred approach to business transformation: combining qualitative research, storytelling, and strategic thinking to help brands and organisations build more authentic connections with their audiences.
Deana previously worked for Ipsos in various roles, most recently as Research Manager in the Ethnography team.
