Dr. Tracy Tuten is the Vice President of Qualitative Research at Illuminas and a leading qualitative researcher and marketing strategist with deep expertise in the technology sector. She specializes in uncovering actionable insights through methods such as buyer journey research, Jobs to Be Done, and message testing. With decades of experience across AI, gaming, SaaS, and enterprise tech, Tracy helps global brands refine their positioning, optimize messaging, and anticipate shifts in buyer behavior.
