Natalie Ogando

Natalie Ogando is a dynamic operations and people leader with over 20 years of experience, currently serving as Director of QualSupport at Sago. In this role, she oversees the qualitative research support operations, striving to deliver high‑quality research insights that drive client impact.

Throughout her two-decade career, Natalie has built a strong track record of leading cross-functional teams, optimizing operational workflows, and fostering cultures of innovation and accountability. Her experience spans multiple facets of qualitative research and operational leadership, equipping her with a deep understanding of how to align people, processes, and strategy for measurable results.

Natalie believes that the strength of qualitative research lies not just in asking the right questions, but in enabling the people behind the questions to perform at their best. She champions innovation, consistency, and collaboration, aiming to elevate both process and people to deliver meaningful, actionable insights.