Paul Lawson

Paul Lawson is an Executive Director with over 25 years of experience in the insight and data industry, specialising in helping organisations uncover meaningful insights through the integration of cultural understanding, human intelligence, and advanced technology.

He has led local and global client accounts, managed large research teams, and driven sales and marketing strategy. Today, Paul focuses on helping clients unlock new opportunities by combining the power of Artificial Intelligence with deep human and cultural insight to transform how insights are discovered, developed, and used.