Serigne is co-founder of
LOOKA, an agency spin-off and market research platform bridging the gap between organizations and African consumers. It combines the power of digital tools with its network of local researchers and respondents to make consumer insights accessible to all.
Driving growth & innovation, he has been able to build a portfolio of clients including global leaders such as Google, TikTok & Havas Group. Prior to
LOOKA, Serigne has worked within the tech and development sectors in Africa at organizations such as Dalberg, ABB and YUX Design.